So, you and your shoppers can see which products are available and where- how handy is that?! Utilize their ‘Inventory Availability Service.' This provides stock levels across all your sales channels.Design and launch a mobile app promoting your business.The transition is pretty smooth, and you can monitor everything from the convenience of one place-win-win! If you're taking content marketing seriously, integrate Commerce Cloud with your existing content management system.In addition to everything we've already mentioned, you'll also have access to the following: With over 4,000 pre-integrated apps available in Salesforce's store, you'll have everything you need to get up and running! Users can peruse an extensive list of trusted partners and download all manner of apps to craft a platform that complements your business model. You'll be pleased to hear you're free to extend Salesforce's core functionalities. It doesn't matter whether it's through live chat, SMS messaging, your social media profiles, or your e-commerce site- once you've got to grips with what your audience prefers you can utilize it to your advantage! You can also use this customer info to understand where your audience like to engage with your brand the most. The same's true of ‘abandoned cart emails.' These work wonders for securing sales that potentially would have been lost. You can craft the content based on their previous purchases and set them to send automatically. This is especially handy when it comes to personalizing your email marketing campaigns. You can also section off your audience in line with any of the following: This is another terrific feature for getting to grips with customer trends and behaviors. You can even categorize your customer's transactions using DMP tagging. All this data syncs in real-time across the cloud, so you and your team always have access to the most up-to-date info. Plus, Salesforce Cloud Commerce also utilizes sophisticated AI technology, which is essential for achieving a more in-depth insight into the behavior of your consumers. The same's true of your marketing campaigns, when you know your customers inside out and back to front, you're able to launch ads that pique the interest of your target demographic- needless to say, both the quality of your user experience and your marketing campaigns go a long way in boosting conversion rates. This is why mobile access to your customer analytics is an absolute godsend.īy ‘data' we're referring to metrics like:Īll this info enables your sales and marketing teams to craft a user-experience personalized to suit the needs of your ideal clients. The Benefits of Using Salesforce Commerce CloudĪn online business is only as strong as the data it acquires. You can see everything from the point the customer discovered you, to when and how they purchased your products and/or services, to reviewing whether they continued to interact with your business. This gives entrepreneurs a comprehensive view of how each of their customers engages with their brand. How Does Salesforce Commerce Cloud Unify Consumer Experiences?Īs we've just alluded to, you can connect the experience of your customer's across each and every touchpoint and sales channel you're using (both digital and physical). Years ago these were the kind of things only a data scientist could achieve! Needless to say, when utilized correctly, you'll enjoy a boost in profit (eventually- don't expect to get rich quick!)Īs you delve deeper into Salesforce's resources, you'll see they offer tons of ways you can personalize your user experience and marketing campaigns to intrigue your target demographic. With a plethora of sophisticated technology at your fingertips, you can craft fabulous shopping experiences for your customers. You can launch an online presence relatively quickly and grow your business by reaching out to a larger pool of customers. With so many features and tools available, entrepreneurs can build brand loyalty and connect their commerce with all the following branches of their business:Īll in all, Salesforce Commerce Cloud offers a complete solution for handling the day to day running of your e-commerce business. Users can craft an intelligent buying experience for their customers while integrating all their sales channels (mobile users, social media platforms, your web store, your brick and mortar shop, etc.) so you can handle the entirety of your business all from one place! In short, this program is a cloud-based commerce platform. We're going to break down everything you need to know, right here in this review- Let's get cracking! What's Salesforce Commerce Cloud? ![]() If you can relate, never fear, because you're in the right place. Have you heard of Salesforce Commerce Cloud? If you have, you might be considering whether this software is the right fit for your business.
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